Privacy Policy

Our Commitment to Your Best Experience


[Last Modified: May 09, 2024]


We highly value your privacy, which is why we've crafted this Privacy Policy ("Privacy Policy") to protect your personal information. As Snug Apps (referred to as the "Company", "Magic SMS", "our", "we", or "us"), along with our affiliates, we assure you that we do not store or utilize your personal data under any circumstances, unless it is properly anonymized and/or encrypted. Any usage of your information is strictly for ensuring the functionality of our services, or for logging, debugging, or machine learning purposes.

I. General

This Privacy Policy elucidates the data we may collect from you, how such data may be utilized or shared with others, how we ensure its protection, and how you can exercise your rights concerning your Personal Data (as defined below). Additionally, it outlines our compliance with the California Consumer Privacy Act ("CCPA"), and other relevant regulations in US states, as further detailed below.

We reserve the right to modify this Policy periodically, at our sole discretion. The most recent version of the Policy will always be available on our website, with the updated date indicated in the "Last Modified" heading. If these changes are significant, we will provide notice to you and, where required by applicable law, obtain your consent. We recommend reviewing this Policy periodically to stay informed about our latest privacy practices.

If you have any inquiries regarding this Privacy Policy or our data practices, please feel free to contact us via email at: [email protected]

II. What Information Does Magic SMS Collect and For What Purpose?

This section outlines the types of data Magic SMS collects, the purposes for which it is collected, and how it is processed.

Non-Personal Information

During your interaction with our website and Services, we may collect aggregated, non-personal, non-identifiable information, known as "Non-Personal Data." This data may include aggregated usage information and technical details such as browser type, device language preference, timestamps, and country location. Non-Personal Data does not identify individual users.

Personal Information

We may collect individually identifiable information, known as "Personal Data," directly or indirectly during your interaction with our website or Services. This includes information that can identify an individual or may, with reasonable effort, be used to do so.

We do not knowingly collect or process any Special Categories of Personal Data, including sensitive information related to racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic data, biometric data, health data, or sexual orientation.

The processing and purposes of Personal Data are detailed below:

In addition, we may use Personal Data to prevent prohibited activities, fraud, identity theft, and misuse of the Services, and to protect our databases' security and integrity. Such processing is based on our legitimate interests.

We may collect different categories of Personal Data and Non-Personal Data from you, depending on your interaction with the Services. If Personal Data is combined with Non-Personal Data, the combined information will be treated as Personal Data.

III. How We Collect Your Information

Depending on the nature of your interaction with us, we collect the detailed information outlined above through the following methods:

IV. SDKs Used in Magic SMS

Our Services and some of our Service Providers utilize various tracking technologies, including "cookies," "software development kits (SDKs)," and anonymous identifiers (collectively, "Tracking Technologies"). These technologies help us provide and improve our Services, personalize your experience, and monitor the performance of our activities and campaigns, as well as the usage of our Apps and Services as a whole.

Below are the specific SDKs we currently use, their purposes and privacy policies:

V. Sharing of Your Information

We may share your data with third parties, including our partners or service providers, to facilitate the provision of our Services. Below, you can find information about the categories of such third-party recipients:

VI. Data Retention and Deletion

In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, in compliance with applicable regulations, or until you express your preference to opt-out, where applicable.

Therefore:

Below is the detailed data retention policy by us or third-party services:

VII. Secure Data Handling Procedures

We implement industry-standard security measures intended to protect against the loss, misuse, and alteration of the information under our control. However, please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, we cannot guarantee or warrant the security of any information you transmit on or through the Service, and you do so at your own risk.

We take great care in implementing physical, technical, and administrative security measures for the services that we believe comply with applicable regulations and industry standards. These measures are designed to prevent your information from being accessed without proper authorization, improperly used or disclosed, unlawfully destructed, or accidentally lost. Additionally, all user data collected by our app is encrypted in transit.

If you believe that your privacy was not handled properly or was breached in violation of our Privacy Policy, or if you become aware of a third party attempting to gain unauthorized access to any of your Personal Data, please contact us via email. We will make a reasonable effort to notify you and the appropriate authorities (if required by applicable law) in the event of a security incident related to your Personal Data.

VIII. International Data Transfer

As our servers are located in many countries around the world, we may transfer the Personal User Information we obtain to countries other than the country in which the information was originally collected. When we transfer Personal User Information to other countries, we will protect that information as described in this Privacy Policy.

If you would like to understand more about these arrangements and your rights concerning them, please contact us via email.

IX. Our Policy Toward Children

The Services are not intended for use by children. The term "child" refers to an individual who is under the age defined by applicable law. For the European Economic Area (EEA), this age is under 16, and for the United States, it is under 13. We do not knowingly process children’s information. If we become aware that a user is a "child," we will promptly discard any information received from them. If you have reason to believe that a child has shared information with us, please contact us at: [email protected].

X. Opt-Out Options

Interest-Based Advertising ("IBA"): We do not sell your Personal Data. Some of our Apps may include providing you with advertisements; therefore, we may "share" your Personal Data with third parties for personalized advertising purposes. If you wish to opt out of the sharing of your personal data with third parties for the purpose of cross-contextual interest-based advertising, there are several ways to do so, as detailed below. Please note that even if you opt out, you may still see personalized ads based on information other companies and ad networks have collected about you, if you have not opted out of sharing with them.

For IBA opt-out options on desktop and mobile websites, please visit:

XI. For Individuals in the European Economic Area, Switzerland, and/or the United Kingdom

  1. This section applies solely to individuals accessing or using our Service while located in the European Economic Area, Switzerland, and/or the United Kingdom at the time of data collection. We may ask you to identify your country location when using some of the Services, or rely on your IP address to determine it.

  2. We act as a data controller regarding any personal information collected from individuals accessing or using our Service. A "data controller" determines the purposes and manner of processing personal information. Any third parties acting as our service providers or on our behalf are "data processors" handling your personal information according to our instructions.

  3. Your Individual Rights:

    • 1) Right to Withdraw Your Consent
    • 2) Right of Access
    • 3) Right to Rectification (or "Correction")
    • 4) Right to Restriction
    • 5) Right to Erasure
    • 6) Right to Object
    • 7) Right to Data Portability

    We may verify your identity when processing individual rights requests to ensure the security of your personal information.

  4. Legal Bases for Processing Your Personal Information:

    • 1) Users' Consent
    • 2) Performance of a Contract
    • 3) Compliance with Legal Obligations
    • 4) Public Interest or Official Authority
    • 5) Legitimate Interests

    We do not engage in solely automated individual decision-making, including profiling, without exception under applicable law.

  5. Additional Provisions:

    • 1) Transfer of Personal Information
    • 2) Right to Lodge Complaints
    • 3) Objecting to Processing and Consent Withdrawal
    • 4) Submitting Requests
    • 5) Privacy Policy Updates
    • 6) Retention of Personal Data
  6. Our Services are not directed to children: If a parent or guardian becomes aware that their child has provided us with information without consent, they should promptly contact us, and we will take reasonable steps to delete such information.

XII. Your California Privacy Rights

Our app collects various types of personal information about you both online and one, as described in this privacy policy. Under California law, customers who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please write to us at the following address: [email protected].

Our Services are not directed to children. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should promptly contact us at [email protected] and we take reasonable steps to ensure that such information is deleted from our files.

XIII. APPENDIX A - Advertising networks and their privacy policies

1) Admob: https://policies.google.com/privacy?hl=en

2) Applovin: https://www.applovin.com/privacy/

3) Meta Audience Network: https://www.facebook.com/about/privacy/

4) Pangle: https://www.pangleglobal.com/privacy/enduser-en

5) Smaato: https://www.smaato.com/privacy/

6) Liftoff: https://liftoff.io/privacy-policy/

7) Unity Ads: https://unity.com/legal/privacy-policy


If you have any questions about this Privacy Policy, please contact Snug Apps by email: [email protected]



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